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Advising purpose-driven Businesses and nonprofits

I partner with purpose-driven businesses and nonprofits to activate strategy and measure their progress. All towards creating meaningful impact, sustainable growth, and creating lasting value for both their communities and bottom line.


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“Charla led us through a systematic process to identify important strategy issues for our Foundation. She was reliable, insightful and detailed in her approach. I highly recommend her to those wanting to enhance the impact of their organization. Sharp mind and soft skills!”
― Katelyn Lowe ―
― Katelyn Lowe ―
“We are so grateful to have worked with Charla to develop our new Purpose statement. Before the process, I felt distracted by too many competing interests and a sense of guilt that I couldn’t ‘do to all.’ The process clarified what I knew in my gut was our Purpose, but I couldn’t articulate with confidence.”
― Amanda Lwanga ―
Amanda Lwanga headshot
“It was an extreme pleasure to work with Charla in the development of the 10 Year Strategy for the Calgary and Area FASD Collective. Charla was able to keep a diverse group focused on developing our strategy and ensuring we were engaging with the appropriate stakeholders. The development of the strategy and our report back to community has set the Collective up for success, and this could not have been done without Charla’s amazing facilitation of the process”r”
― Blair McCormick ―
― Blair McCormick ―
“Charla has created a system that allows you to explore and find your passion regarding becoming a purpose-driven business. It was never overwhelming, but Charla offered tools that allowed you to look wider and deeper than you might have otherwise. I found the process to be well-organized, thoughtful and open. Highly recommended!”
― Johnathan Kane ―
― Johnathan Kane ―

Areas Of Expertise

Every organization striving for impact eventually faces the same challenge: how to move beyond good intentions and limited resources to create meaningful, measurable change in a complex world. Charla guides organizations to find clarity, confidence and capacity to drive change. 

  • Strategic Planning
  • Impact Measurement
  • Theory of Change
  • Purpose Execution
  • Systems Mapping
  • Diversity, Equity & Inclusion


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Charla Vall, MA

Impact Consultant

Charla has worked on solving complex societal problems for nearly 20 years.

As Consulting Director with Junxion Strategy – an award-winning, international social impact consulting firm – she can help you gain the confidence that you’re truly making an impact.


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